The Sectors meets in Düsseldorf

This article is available in the following languages:

The make-up artist design show (mads) is Germany’s only trade fair for make-up artists. On 1 and 2 April professionals in the sector will meet in Düsseldorf to gather information on new products and techniques, to learn from renowned experts and meet colleagues. “Here the top stars in the sector are presented up close and personal, showcasing the latest tricks and techniques. This year, too, we will be able to welcome to Düsseldorf the top proponents of mask design and make-up artistry,” delights mads Director Helmut Winkler. Visitors rate the event especially due to its professional atmosphere and first-class expert programme. The speakers attending come from Europe, Japan and the USA amongst other places.

Top Stars Live on Stage!

Centrestage at mads is the Lecture Forum where renowned make-up artists will be providing insights into their professional work for film, television and theatre.

Shaune Harrison is one of the most respected and sought after make-up artists in the field of make-up effects in the British film industry fabricating creatures and prosthetics for film and television. He made a key contribution to some of the most striking characters in film history and has worked on numerous figures for Star Wars, Stardust, The Mummy, The Fifth Element, The Da Vinci Code – Sacrilege, World War Z and Marvel Avengers: Age of Ultron. At mads he will be presenting an example of leprosy make-up.

Austrian Birgit Mörtl knows how to transform virtually perfect human bodies into works of art using bodypainting, special effects and costumes. She combines extraordinary creativity with perfect craftsmanship. Her passion also lies in painting, art, costumes, sculptures, airbrushing, decorations, installations and photography – in Düsseldorf she will be presenting art bodypainting.

The American Cig Neutron is very versatile. Among other things he has made a name for himself as a sculptor and concept designer and, last but not least, as special effects make-up artist and finalist in the 7th series of Face Off. For the film industry he has worked as special effects make-up artist on projects like Tron: Legacy, Sucker Punch, Real Steel and ABCs of Death. His name is also well known on the lowbrow art scene. In Düsseldorf Cig Neutron will be giving insights into “Camera-Ready Creatures”.

“Realistic Wounds with On-Skin” are Florence Carter’s topic. This Londoner has worked in the TV, film and theatre sector for 15 years now and is involved with all aspects of make-up and hairstyling. Here she has worked on such varied projects as “Absolutely Fabulous – The Movie” and “Beowulf: Return to the Shieldlands” (ITV).

Make-up artist Liza Coggins lives in Los Angeles and works in the field of television, advertising and print media. Her tips are suitable for all kinds of make-up, also for film and television, print media, on the red carpet and for bridal make-up. She will be revealing to mads visitors Hollywood’s beauty techniques for film, television and the red carpet.

Paul Merchant has already worked in all areas of the make-up sector from theatre and fashion to bodypainting and cosmetic camouflage. Since 2016 he has been Global Head of Make-up at Kryolan in charge of the creative side of campaigns. In the last three years he has headed up the production of the famous Kryolan Calendar and will continue to coordinate all international campaigns with his creative input. At mads he will be providing insights into the creation of the 2017 Quotes Calendar.

In addition to this visitors will also be able to look forward to presentations and lectures by the likes of Japan’s Masahiko Fukuta, Canadian Stan Edmonds, Cologne sculptor Jan Ptassek, Carol Brown from London or Dr. Benno Hartung

Try Out and Learn in the Creative Workshop

Learning about new techniques and materials is one of the main reasons to attend mads. For this reason at the Creative Workshop visitors have the opportunity to try out tools and techniques for themselves under expert guidance. The internationally renowned speakers invite visitors to get involved in the daily workshops.

Alexander Schier will be presenting “Creating Masks Quickly with Foils” at the Creative Workshop. As Deputy Head of Make-up at the Deutsche Oper am Rhein he is familiar with translating mask designs for opera and ballet performances. Michael Loncin will be demonstrating the “Application and Blending of Silicone Prosthetics”. The Belgian uses his knowledge and skills wherever special effects are needed. Markus Ehmke shows visitors how skin and hair can be effectively sprayed onto masks with the airbrush. Under Birgit Mörtl’s guidance visitors can try out paper couture while Cig Neutron will be looking at “Out of the Kit Techniques for Various Effects”.

“making of” Exhibition

The exhibition “making of” takes a look behind the scenes of the handicraft of make-up artists. It shows finished works and how they originated by way of photographs, masks, costumes, colours and materials. Presented will be, for example, a stage set, a movie character, the shooting of a make-up campaign and an opera scene.

German Championships for Make-Up Artists in Training

As part of the make-up artist design show the German Championships for Make-Up Artists in Training will be held for the seventh time now. On Sunday, 8 April from 2 pm the eight championship participants will be given 90 minutes to create an unusual and imaginative figure on the topic of “The Realm of Fairy Tales”. While they work an international jury of experts will evaluate the work according to fixed assessment criteria.

Presentation of the Golden Mask Award for Make-Up Artists

Berlin company KRYOLAN will be presenting the Golden Mask for Make-Up Artists in the Lecture Forum in Hall 7 on Saturday, 1 April 2017, at 5.15 pm. This year the National Golden Mask goes to Guido Paefgen, Head of Make-up at Staatstheater in Mainz. Briton Shaune Harrison will receive the International Golden Mask.

Service a Top Priority

mads Düsseldorf offers its visitors a comprehensive service. Free-of-charge, visitors can use the on-site crèche, (for children aged 4 and above), the cloakroom and left luggage facilities as well as public transport within the local VRR network (with a valid admission ticket, in the greater Düsseldorf area). Furthermore, reasonably priced deals on German Railways (Deutsche Bahn) start at € 99 while packages including admission to the fair and hotel accommodation at a first-class hotel (4-star) also start at € 99 (single room supplement € 40). In addition to this, one-night stays at a standard hotel including breakfast start at € 40.

mads will be held on 1 and 2 April in Hall 7 of Düsseldorf Exhibition Centre 2017, opening each day from 9.00 am to 6.00 pm. Trade visitor registration ensures that only professional make-up artists are granted admission to the fair. Ticket bought online cost € 35 (day ticket) and € 50 (two-day ticket) while ticket prices on the day are € 5 higher. Admission to the parallel BEAUTY DÜSSELDORF is included. For information on mads please also go to

Please mention in your coverage that BEAUTY DÜSSELDORF is a trade fair only open to trade visitors with credentials. Private visitors and visitors from other industries will travel to Düsseldorf in vain.

Three trade fairs in parallel

In spring 2017 Düsseldorf will be all about beauty: BEAUTY DÜSSELDORF, the leading International Trade Fair Cosmetics, Nail, Foot, Wellness and Spa, will be held from Friday 31 March to Sunday 2 April 2017. Overlapping for two days (on Saturday 1 and Sunday 2 April 2017) will be TOP HAIR INTERNATIONAL Trend & Fashion Days, Germany’s leading trade fair for the hairdressing trade, and the make-up artist design show (mads), the only trade fair especially for theatrical and beauty make-up artists.

Press office make-up artist design show 2018

Marion Hillesheim
Tel.: +49 (0)211 4560-994
Fax: +49 (0)211 4560-87994

Alexander Kempe
Tel.: +49 (0)211 4560-997
Fax: +49 (0)211 4560-87997

Daniela Nickel
Tel.: +49 (0)211 4560-545
Fax: +49 (0)211 4560-87545

Michael Vellen
Tel.: +49 (0)211 4560-990
Fax: +49 (0)211 4560-87990

We would appreciate a sample copy of any reprints.